:root{--paper:#f4eee5;--ink:#292521;--muted:#665b52;--accent:#974b35;--accent-hover:#7f3d2c;--accent-soft:#e4c5b4;--surface:#e8ddd0;--line:#b9aa9b}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:30px}body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.55}a{color:inherit}button{font:inherit}::selection{background:var(--accent-soft);color:var(--ink)}:focus-visible{outline:3px solid var(--accent);outline-offset:6px}.skip{position:absolute;left:20px;top:-70px;background:var(--accent-soft);padding:12px;z-index:5}.skip:focus{top:12px}.wrap{max-width:1480px;margin:auto;padding:0 5.3vw}.review{font-size:11px;letter-spacing:.055em;border-bottom:1px solid var(--line);padding:9px 0;color:var(--muted);display:flex;justify-content:space-between;gap:12px}.review span:last-child{white-space:nowrap}header{display:flex;align-items:center;justify-content:space-between;padding:30px 0;border-bottom:1px solid var(--ink)}.wordmark{font-size:32px;font-weight:800;letter-spacing:-1.8px;text-decoration:none;line-height:1}nav{display:flex;gap:30px;font-size:13px}nav a{text-decoration:none}nav a:hover{text-decoration:underline;text-underline-offset:5px}.eyebrow{font-family:monospace;font-size:11px;text-transform:uppercase;letter-spacing:.12em;margin:0 0 26px}.hero{position:relative;padding:53px 0 46px}.hero h1{font-size:clamp(64px,9.7vw,146px);font-weight:500;line-height:.94;letter-spacing:-.075em;margin:0;position:relative;z-index:1;max-width:850px}.hero h1 em{font-family:Georgia,'Times New Roman',serif;font-weight:400;letter-spacing:-.067em}.hero-bottom{display:grid;grid-template-columns:1fr 1fr;margin-top:45px;gap:55px;align-items:end}.hero-copy{max-width:480px;font-size:19px;line-height:1.5;margin:0 0 25px}.cta{display:inline-flex;align-items:center;justify-content:space-between;gap:50px;padding:15px 19px;background:var(--ink);color:var(--paper);text-decoration:none;border:1px solid var(--ink);cursor:pointer;font-size:13px}.cta:hover{background:var(--accent-hover)}.cta .arrow{font-size:22px;line-height:1}.hero-note{font:11px/1.6 monospace;color:var(--muted);align-self:end}.motif{position:absolute;right:2%;top:40px;width:31%;height:285px;transform:rotate(-12deg);pointer-events:none}.motif i{display:block;position:absolute;width:100%;height:47px;border:1px solid var(--ink);background:var(--paper);transform:skewX(-20deg)}.motif i:nth-child(1){top:0;left:0}.motif i:nth-child(2){top:52px;left:-14px}.motif i:nth-child(3){top:104px;left:-28px;background:var(--accent-soft)}.motif i:nth-child(4){top:156px;left:-42px}.motif i:nth-child(5){top:208px;left:-56px}.sector{border-top:1px solid var(--ink);border-bottom:1px solid var(--ink);padding:20px 0;display:grid;grid-template-columns:1fr 2fr;gap:30px;margin-top:12px}.sector p{margin:0}.sector .eyebrow{margin:3px 0}.sector-copy{font-size:14px;max-width:710px}.section{padding:78px 0;border-bottom:1px solid var(--ink)}.section-grid{display:grid;grid-template-columns:1fr 2fr;gap:30px}h2{font-size:clamp(36px,4.3vw,64px);font-weight:400;letter-spacing:-.055em;line-height:1.05;margin:0 0 28px}h3{font-weight:500;letter-spacing:-.025em;font-size:24px;line-height:1.2;margin:0 0 12px}p{margin-top:0}.intro{max-width:590px;font-size:20px}.deliverables{margin-top:40px}.row{display:grid;grid-template-columns:45px 1fr 1fr;gap:20px;border-top:1px solid var(--line);padding:22px 0}.row:last-child{border-bottom:1px solid var(--line)}.num{font:12px monospace;margin-top:5px}.row h3{font-size:20px;margin:0}.row p{font-size:14px;margin:0;color:var(--muted)}.example{background:var(--ink);color:var(--paper);padding:68px 5.3vw;margin:0 -5.3vw}.example .eyebrow{color:var(--accent-soft)}.example-heading{display:flex;justify-content:space-between;gap:35px;align-items:end;margin-bottom:30px}.example-heading h2{margin:0}.fiction{max-width:280px;color:#e8ddd0;font-size:12px;margin:0}.compare{display:grid;grid-template-columns:1fr 1fr;border-top:1px solid #9a8776}.sample{padding:30px 40px 24px 0}.sample+.sample{padding-left:40px;padding-right:0;border-left:1px solid #9a8776}.sample .label{font:11px monospace;letter-spacing:.06em;display:block;margin-bottom:28px}.sample blockquote{font-size:clamp(23px,2.5vw,35px);line-height:1.3;letter-spacing:-.025em;margin:0 0 26px}.sample:first-child blockquote{color:#e8ddd0}.sample:last-child .label{color:var(--accent-soft)}.sample p{font-size:13px;color:#e8ddd0;max-width:440px;margin:0}.evidence-note{border-top:1px solid #9a8776;padding-top:20px;font-size:12px;color:#e8ddd0;margin:0}.process-list{counter-reset:step;display:grid;grid-template-columns:repeat(3,1fr);gap:35px;margin-top:40px}.step{border-top:1px solid var(--ink);padding-top:16px}.step .num{display:block;margin-bottom:27px}.step p{color:var(--muted);font-size:14px}.standards{display:grid;grid-template-columns:1fr 1fr;gap:50px;padding-top:30px}.standards p{font-size:15px;color:var(--muted)}.standards h3{font-size:20px}.package{background:var(--accent-soft);padding:45px;display:grid;grid-template-columns:1fr 1fr;gap:45px}.price{font-size:clamp(62px,7vw,96px);letter-spacing:-.065em;line-height:1;margin:0 0 12px}.price small{font:18px Arial;letter-spacing:0;vertical-align:top;display:inline-block;margin-top:12px;margin-right:8px}.price-note{font-size:12px;max-width:330px}.package ul{list-style:none;padding:0;margin:0 0 26px;font-size:14px}.package li{border-top:1px solid var(--accent);padding:11px 0}.package .cta{width:100%;gap:12px}.package-foot{font-size:12px;max-width:700px;margin:20px 0 0;color:var(--muted)}footer{display:flex;justify-content:space-between;gap:30px;align-items:end;padding:35px 0 40px}footer p{font-size:11px;color:var(--muted);margin:10px 0 0}footer a{font-size:12px;text-underline-offset:5px}dialog{width:min(670px,calc(100% - 32px));max-height:85vh;background:var(--paper);color:var(--ink);border:1px solid var(--ink);padding:35px}dialog::backdrop{background:#292521b8}dialog h2{font-size:38px;padding-right:40px}dialog ol{padding-left:22px}dialog li{padding:12px 0;border-top:1px solid var(--line);font-size:15px}dialog p{font-size:13px;color:var(--muted)}.close{position:absolute;right:20px;top:18px;background:none;border:1px solid var(--ink);width:40px;height:40px;cursor:pointer;font-size:24px}.modal-note{background:var(--accent-soft);padding:14px;margin:20px 0 0}
@media(min-width:1600px){.example{margin:0;padding:68px 60px}}@media(max-width:850px){.motif{width:28%;top:65px;height:200px}.motif i{height:33px}.motif i:nth-child(2){top:37px;left:-9px}.motif i:nth-child(3){top:74px;left:-18px}.motif i:nth-child(4){top:111px;left:-27px}.motif i:nth-child(5){top:148px;left:-36px}.hero h1{max-width:600px}.hero-bottom{gap:30px}.section-grid{grid-template-columns:1fr 2.5fr}.package{padding:28px;gap:28px}.row{grid-template-columns:25px 1fr}.row p{grid-column:2}.process-list{gap:22px}}
@media(max-width:600px){.wrap{padding:0 22px}.review{font-size:9px;letter-spacing:0}.review span:last-child{display:none}header{padding:24px 0}.wordmark{font-size:29px}nav{gap:17px;font-size:12px}nav a:first-child{display:none}.hero{padding:34px 0 30px}.eyebrow{font-size:10px;margin-bottom:23px}.hero h1{font-size:clamp(59px,15.3vw,92px);max-width:100%}.motif{position:relative;top:auto;right:auto;transform:rotate(-10deg);width:54%;height:164px;margin:38px 0 0 37%}.motif i{height:26px}.motif i:nth-child(2){top:29px;left:-8px}.motif i:nth-child(3){top:58px;left:-16px}.motif i:nth-child(4){top:87px;left:-24px}.motif i:nth-child(5){top:116px;left:-32px}.hero-bottom{grid-template-columns:1fr;gap:20px;margin-top:15px}.hero-copy{font-size:18px}.hero-note{font-size:10px}.sector,.section-grid{grid-template-columns:1fr;gap:14px}.sector{padding:20px 0}.section{padding:48px 0}h2{font-size:39px}.intro{font-size:18px}.deliverables{margin-top:28px}.row{gap:14px}.example{margin:0 -22px;padding:43px 22px}.example-heading{display:block}.fiction{margin-top:20px;max-width:100%}.compare{grid-template-columns:1fr}.sample,.sample+.sample{padding:26px 0;border-left:none}.sample+.sample{border-top:1px solid #9a8776}.sample blockquote{font-size:26px}.sample .label{margin-bottom:19px}.process-list{grid-template-columns:1fr;margin-top:28px;gap:12px}.step{display:grid;grid-template-columns:30px 1fr;gap:15px}.step .num{margin-top:4px}.step h3{font-size:23px}.standards{grid-template-columns:1fr;gap:18px;padding-top:12px}.package{grid-template-columns:1fr;gap:25px;padding:25px}.price{font-size:78px}footer{align-items:start}.price-note{margin-bottom:0}dialog{padding:28px 22px}dialog h2{font-size:32px}dialog li{font-size:14px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

/* Totenda rust identity: one evidence line meeting a precise T. */
.wordmark{display:inline-flex;align-items:center;gap:11px;font-family:Arial,Helvetica,sans-serif;font-weight:700;letter-spacing:-1.8px}.brand-mark{width:31px;height:34px;flex:none;color:var(--accent)}.wordmark .brand-name{position:relative}.wordmark .brand-name::after{content:"";display:block;height:2px;background:var(--accent);width:24%;margin-top:6px}.cta{background:var(--accent);color:var(--paper);border-color:var(--accent)}.cta:hover{background:var(--accent-hover);color:var(--paper)}.product-hero h1 em{color:var(--accent)}.text-link:hover,header nav a[aria-current=page]{color:var(--accent)}.product-object{background:var(--surface)}.step-button[aria-current=step]{background:var(--accent);color:var(--paper)}.step-button[aria-current=step]:disabled{color:var(--paper)}

.business-details{font-size:12px;line-height:1.8}.business-details a{text-underline-offset:3px}

nav a[aria-current=page]{text-decoration:underline;text-underline-offset:6px}.launch-hero{display:grid;grid-template-columns:1.25fr .75fr;align-items:center;gap:80px;padding:80px 0 85px}.launch-hero h1{font-size:clamp(65px,7.4vw,112px);font-weight:400;line-height:.97;letter-spacing:-.065em;margin:0 0 32px}.launch-hero h1 em{font-family:Georgia,serif;color:var(--accent)}.launch-hero .intro{max-width:580px;margin-bottom:30px}.evidence-motif{position:relative;height:320px;transform:rotate(-9deg)}.evidence-motif i{position:absolute;left:0;right:0;height:48px;border:1px solid var(--accent)}.evidence-motif i:nth-child(2){top:58px;left:-15px;right:15px}.evidence-motif i:nth-child(3){top:116px;left:-30px;right:30px;background:var(--accent)}.evidence-motif i:nth-child(4){top:174px;left:-45px;right:45px}.evidence-motif i:nth-child(5){top:232px;left:-60px;right:60px}.offer+.offer{border-top:1px solid var(--line);margin-top:42px;padding-top:42px}.offer p:not(.eyebrow){max-width:680px}.text-link{text-underline-offset:5px;font-size:14px}.page-head{padding:60px 0 40px;max-width:800px}.page-head h1{font-size:clamp(54px,7vw,100px);font-weight:400;letter-spacing:-.065em;line-height:1;margin:0 0 28px}.page-head p:not(.eyebrow){font-size:20px}.section-grid>div{min-width:0}.service-table{width:100%;border-collapse:collapse;font-size:15px;margin:30px 0}.service-table caption{text-align:left;font:11px monospace;text-transform:uppercase;padding-bottom:15px}.service-table th,.service-table td{border-top:1px solid var(--line);padding:18px 12px 18px 0;text-align:left;vertical-align:top}.service-table th{width:28%;font-weight:600}.scope{border-left:3px solid var(--accent);padding:10px 0 10px 20px;font-size:14px;margin:25px 0}.business-details{font-size:12px;line-height:1.8}
@media(max-width:850px){.launch-hero{gap:45px}.evidence-motif{height:260px}.evidence-motif i{height:38px}.evidence-motif i:nth-child(2){top:48px}.evidence-motif i:nth-child(3){top:96px}.evidence-motif i:nth-child(4){top:144px}.evidence-motif i:nth-child(5){top:192px}}
@media(max-width:600px){header{gap:20px}header nav{gap:20px}header nav a:first-child{display:block}.launch-hero{grid-template-columns:1fr;gap:40px;padding:42px 0}.launch-hero h1{font-size:clamp(55px,15vw,88px)}.launch-hero .intro{font-size:18px}.evidence-motif{width:65%;margin:0 0 0 25%;height:210px}.evidence-motif i{height:30px}.evidence-motif i:nth-child(2){top:38px;left:-10px;right:10px}.evidence-motif i:nth-child(3){top:76px;left:-20px;right:20px}.evidence-motif i:nth-child(4){top:114px;left:-30px;right:30px}.evidence-motif i:nth-child(5){top:152px;left:-40px;right:40px}.page-head{padding:40px 0 25px}.service-table{font-size:14px}.service-table th{width:32%}.page-head p:not(.eyebrow){font-size:18px}}

@media(max-width:600px){header{flex-wrap:wrap}header nav{margin-left:auto}}